Hi there.
I'm Soren.
Founder of Iverson, a full service creative studio. Co-founder of Stompers, a step-tracking game.
I publish satirical product "ideas" daily. Outside of work, I play bass for Dive Time.
Figma Slides, Writer & Creative Director
Cash App, Design
Rocket, Design Lead
Clearspace, Design Lead
Baseten, Creative Director
Square, Creative Director
Soren Iverson is a designer, founder, bass player, aspiring drummer, and avid Taco Bell consumer. Born in Fargo, North Dakota, he studied design in Southern California before working in Los Angeles and throughout Orange County, California. Today, he runs Iverson, a full-service creative consultancy based out of Costa Mesa, California.After spending nearly a decade freelancing and working with agencies as a generalist (art direction, digital design, product design, branding, and motion design), he joined Square to build go to market products. First, Soren built and scaled the Payment Links product from GTM to $1B in annualized GPV, before launching the Photo Studio mobile product. After this, Soren designed Cash App's Stocks product and later led a design systems migration for the Financial Services team. During this time, he partnered with a range of early stage founders on 0 → 1 product initiatives.
In December of 2022, Soren began creating fictitious. By February 2023, he had grown his Twitter account to over 100k followers. Since then, his work has regularly gone viral. He continues to share designs daily with his 500k+ followers across social channels.
In the spring of 2024, Soren co-founded Stompers, a social step-tracking game, which he then scaled with Joshua Rozin to over 100k MAU. Simultaneously, he founded Iverson. Iverson works with napkin sketch and Fortune 100 startups on a vast range of disciplines including brand, web, product, engineering, video, and more. Soren and his team have worked with household brands including Cash App, Coinbase, Duolingo, Ebay, Figma, Meta, Rocket, Square, Threads, Thrive Capital, Verizon, Yahoo, and more.
Soren carries a deep belief in the power of design and humor to create joy in daily life. He also approaches his work with a ferocity and intensity he works hard to instill into his team at Iverson.